Direct-booking infrastructure for hotels

Google already sends you guests. Your site loses them.

A guest searches, finds you on Google, and lands on your own site — ready to book. Then a cluttered page and a login-walled checkout sends them to MakeMyTrip or Booking.com, who charge 15–30% commission. We're a product company that rebuilds that funnel into a checkout guests actually finish.

<0.5%5% poor sites lose the guestcrafted experience + retargeting wins them back
80% of bookings abandoned mid-funnel
0% commission on a direct booking
Booked in 3 taps
No commission · 0%

Crafted mobile experiences, built to win customers.

The leak nobody talks about

Google sends them.
Your website loses them.

The hard part is already done — guests found you and clicked through to your own site. Then the funnel falls apart, one drop-off at a time, until they give up and rebook on an OTA that charges 15–30%.

01 · ARRIVE
100%
Land from Google
Ready to book, on your own domain.
02 · SEARCH
58%
Survive the clutter
52% leave over a poor digital experience.
03 · CHECKOUT
24%
Hit the login wall
24% quit when forced to make an account.
04 · BOOK
<0.5%
Actually complete
The rest leave — many rebook on an OTA.
99.5% leak Around 80% of online hotel bookings are abandoned before they're finished. A typical Indian hotel site converts barely <0.5% of its visitors — a crafted, retargeted funnel converts 5% or more. Closing that gap is the whole job of hotelstack.

Sources: SiteMinder Changing Traveller Report 2025 · Baymard Institute 2024 · The Hotels Network · Revinate

Our position

We're not here to beat the OTAs. We're here to fix the funnel they were never part of.

MakeMyTrip, Goibibo, Booking.com aren't going anywhere — they're real channels and they'll exist for a long time. We have no quarrel with that.

But the funnel that starts with a Google search and lands on your own website is broken. Google sends that guest to you for free. Today, your site hands them back to a channel that charges 15–30%.

That's the funnel we fix. Not a website agency, not consultants — a product company, with one job: turn your owned traffic into booked rooms.

Beautiful properties, let down by the last click.
What a booking should feel like

From a Google search to
a confirmed room — in under a minute.

No account. No password. No 18-field form. We ask for a phone number, read the OTP straight from the SMS, and bring the guest's details with us — so paying is the only thing left to do.

1
Discover on Google
They search, see your official site, and tap through — no OTA in the middle.
2
Pick a room & dates
One fast screen. Live rates, real photos, no maze of menus.
3
Phone number, then OTP
No password to invent. The OTP is read automatically from the SMS — they barely touch the keyboard.
4
Details & payment, prefilled
Name and email autofill from their number; saved payment methods are one tap away.
5
Confirmed on WhatsApp
Instant booking, invoice delivered to the chat they actually open.

A checkout so fast, your guest has already booked by the time second thoughts hit.

What's in the stack

The conversion craft of the
internet's best sellers — for hotels.

The sharpest online stores have spent a decade learning how to turn a visitor into a buyer. Hotel websites never got that treatment. We bring it — as a product that drops onto your site, with nothing for you to wire up.

Conversion engine

Templates tuned at every tap

Not a website builder — a system. Layouts shaped by behavioural data and obsessive engineering, tuned to how people actually book, fast on every phone and desktop. Measurably quicker and higher-converting than anything hand-built.

One-screen search & availability
Phone + auto-read OTP — no password
Prefilled details, saved payments
Frictionless checkout

Checkout without the wall

No forced account, no long form. A phone number, an OTP that reads itself, autofilled details — most guests are done in under two minutes.

Payments

Payments, handled by us

We own the payment gateway. UPI, cards, netbanking and EMI settle straight to you, with GST-ready invoices generated automatically. You set up nothing.

Messaging

WhatsApp, built in

WhatsApp is where your Indian guests already live. Confirmations, invoices and abandoned-booking recovery — all automatic, nothing for you to manage.

Intelligence

See every drop-off

Watch where guests leave and what they book. Your direct channel, finally measurable — and ours to keep tuning.

How we convert

We don't just take the booking.
We go and win it back.

The best sellers on the internet turned browsers into buyers with three moves: strip out every gram of friction, follow up where people actually read, and make paying feel like nothing. In India that means mobile-first, UPI-first, WhatsApp-first. We brought that playbook to hotels.

Abandoned-booking recovery on WhatsApp

Someone leaves a tap from booking? We bring them back on WhatsApp — where Indian guests actually open their messages, not bury them in an inbox they don't check.

WhatsApp open rates in India dwarf email and SMS combined

One-tap coupons & payment links

A direct-only offer and a link that books the exact room — at the discounted rate — in a single tap. Nothing to re-enter, nowhere to get lost.

Direct incentives keep the booking (and the margin) on your side

Mobile-first, sub-2-minute checkout

Most travel browsing in India happens on a phone. Every screen is built thumb-first and tuned for speed, so the small screen stops being where bookings die.

The majority of Indian hotel bookings now start on mobile
Before / after

Same hotel. Same guest.

Here's the booking experience most Indian hotel websites ship today — and the one hotelstack ships. Watch them side by side.

A typical hotel site
⏳ Books in 24–48 hours
With hotelstack
✓ Books in under a minute
The math 21.6L

is what a typical 40-room hotel hands to OTAs in commission every year. Every booking we recover to your direct channel is margin you keep — not revenue you re-earn at 15–30% off.

Rooms40
Avg. nightly rate₹6,500
Bookings via OTAs55%
Commission paid / yr ₹21.6L
Recover just 20% direct ₹4.3L
Pay-at-hotel, without the no-show risk

Convert hesitant guests
into paying customers — automatically.

When a guest hovers over pay at hotel, our AI scores their no-show risk and quietly nudges them on WhatsApp to lock the rate. Most convert. The ones who don't get re-engaged when demand surges or sweetened on slow weeks. Your occupancy lifts, your no-shows drop.

1
Pay-at-hotel = risk
The moment a guest picks pay-at-hotel, our AI scores their no-show risk — past patterns, lead time, length of stay.
2
Lock the rate on WhatsApp
A one-tap nudge: prepay 30%, we waive the pay-at-hotel surcharge. Most guests find this very hard to ignore.
3
Most convert
Booking secured upfront. The pay-at-hotel no-show risk just disappeared from your books.
4
Or: smart re-engagement
Demand surge? "Confirm or lose it." Slow week? Drop a small discount to nudge them across.
5
Occupancy climbs
AI tunes per guest — tighter terms for the risky, looser for VIPs. Occupancy lifts, no-shows drop.
Bundles & upsells

Lift your average order value
— without lifting a finger.

Strategic upgrades and add-ons, surfaced exactly when guests are deciding. Premium rooms, spa packages, sight-seeing, paid breakfasts — wrapped into one-tap bundles that most guests happily accept.

1
Premium, surfaced
Recommend the right upgrade at the right moment — based on dates, party size, and what similar guests booked.
2
One-tap add-ons
Spa, dinner, sight-seeing — inline in checkout. Toggle yes/no without leaving the flow.
3
Smart bundles
A combo that saves them ₹800 lands at the right tap. Hard to refuse, simple to add.
4
AOV lifts on every booking
Every direct booking gets a chance to grow — without you adding a single field to the page.
5
Personalised for repeat guests
Past stays inform what we surface — wine if they ordered wine, spa if they booked spa.
Coming soon Loyalty & retention

Keep your best guests close.
Bring the ghosts back.

AI clusters your guests by behaviour. Auto-built campaigns reach VIPs with perks and lapsed guests with offers they'll actually open. Drag-and-drop flow builder, multi-channel WhatsApp + call, and A/B tests baked into every send.

1
AI segments your guests
VIPs, regulars, lapsed, new — clustered automatically from booking history and stay patterns.
2
Build the campaign
Drag-and-drop flow builder. Trigger → action → win — runs every day on its own.
3
WhatsApp + call burst
Personalised messages where your guests actually read them. No-reply? We call.
4
See results, A/B from there
Open rate, conversion, revenue — measured per campaign, per segment. Every send teaches the next.
Coming soon A/B tests, baked in

Learn what your guests want.
Ship the winner.

Every booking flow is two flows — running side-by-side. Real conversion numbers, real sessions, real significance maths. The winner rolls out automatically; the loser becomes the next baseline.

1
Try two variants
Same room, two layouts. Different button copy, different field order, different bundle position.
2
Live, side-by-side analytics
Conversion, drop-off, time-to-book. Updated per session, no spreadsheets to maintain.
3
Winner ships automatically
Statistical significance hit? Roll out to 100% on its own. Every test compounds the next.
Who's building this

Software people, sweating the
details hoteliers shouldn't have to.

hotelstack is built by engineers who've spent years making online stores convert — the same craft, pointed at hospitality. We don't ship checkboxes. We like to call ourselves software people, and we take pride in products that solve the actual problem, finely.

AS
Aakash Singh
Co-founder

NIT Surathkal engineer who built backend systems at top product companies, then an MBA at ISB Hyderabad and a startup of his own. Spends his days on one question: what makes a browser become a buyer.

NIT Surathkal ISB Hyderabad E-commerce Conversion
VP
Vybhav Pai
Co-founder

NIT Surathkal engineer and ex-Microsoft, a seasoned technologist and repeat founder who reaches for code to solve real problems. A craftsman who'd rather build the right thing than the quick thing.

NIT Surathkal ex-Microsoft Systems Product
Ready when you are

Stop leaking the
guests you already won.

Book a 15-minute demo. We'll run hotelstack on a property like yours and show you the funnel, fixed — live, no slide deck.